Thursday 21 July 2016

Mr. Ray Kroc, 1902-1984: The Man Who Made McDonald's Popular Around the whole World


McDonald's

The fast food industry start up with two brothers in San Bernardino, California in the nineteen forties.  Mac and Dick McDonald owned a small, but very beautiful & successful restaurant.  They sold only a few kinds of simple food, especially hamburgers.
Ray Kroc sold restaurant supplies.  Then he recognized the importance of the McDonald brothers' idea.  He saw that food sales could be organized for production -- almost like a factory.  Mr. Kroc paid the McDonald brothers for permission to open several restaurants similar to theirs.  Then he opened the first McDonald's restaurant near Chicago, Illinois, in year 1955.  Soon, more McDonald's were opening all across the United States.  Other people copied the idea and more fast food restaurants followed similar to their.

Raymond Albert Kroc

More about Raymond Albert Kroc: Mr. Ray was a very wealthy businessman when he died in 1984.  But he had not always been successful. Mr. Ray Kroc was born in Illinois in nineteen-oh-two.  His parents were not rich.  His school in Oak Park, near Chicago.  Ray Kroc never completed high school, however.  He left school to become a bus driver for the Red Cross in World War One. He was only fifteen. And the war ended before he could be sent to Europe.

After the war, Mr. Ray Kroc became a jazz piano player.  He played with famous music groups. He got married when he was 20.  Then he began working for the Lily Tulip Cup Company, selling paper cups.  He always kept trying new things, however. He tried to sell land in the southern state of Florida. That business failed.  Ray remembered driving to Chicago from Florida after his business failed.  And He said: "I will never forget that drive as long as I live. The streets were hidden with ice, and I did not have winter clothing.  When I arrived home I was very cold and had no money.

Mr. Raymond Albert Kroc go back to work for the Lily Tulip Cup Company.  He was responsible for product sales in the central US.  His life improved a little when he started a small business that sold restaurant supplies. And he sold a machine that could mix five milkshakes very easily at one time.

In 1994, he discovered a small restaurant that was using eight of his machines.  He went there and he found that the owners of the restaurant had a good business selling only hamburgers, drinks and French fries.

At first, Mr. Ray Kroc saw only the possibility for increasing the sales of his mixers to more restaurants.  Then he introduce an agreement with the brothers of McDonald to start a number of restaurants.  Under the agreement, the brothers of McDonald would get a percentage of all sales.

The first McDonald's restaurant opened in Des Plaines, Illinois, in 1955 year.  Mr. Ray Kroc was fifty-two years old,  He opened two restaurants.  Early he began to understand that the real profits were made in selling hamburgers, not the mixers.  He quickly as possible sold the mixer company and invested the money in the growing chain of McDonald's restaurants.

In nineteen-sixty, Mr. Ray Kroc bought the legal rights to the restaurants from the McDonald brothers.  By then, the chain had more than two hundred restaurants.

Many people want to own a McDonald's restaurant, but only a few are approved.

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